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U.K. Shoppers Don’t Follow Portion Sizes
Portion sizes are a dopey idea. I see a bunch of marketing people staring at an empty tray, deciding how much Salisbury steak to cram into a TV dinner.
Or, go into an Outback Steakhouse, they don’t seem too concerned about portion sizes. A “bloomin’ onion” looks like a deep-fried prehistoric creature.
So, it didn’t surprise me to see that shoppers in the United Kingdom gloss over industry portion sizes, and usually buy more than recommended.
A new survey entitled, Portion Size: Understanding the Consumer Perspective, shows people like having portion size information on packages, but don’t follow them closely, and tend to buy extra.
Some people don’t care one way or another. 36% said they ignore portion sizes, and 38% eat whatever they want, regardless of labels.
I ignore portion sizes too. I just eat sensibly. Plus it’s hard to go overboard on spinach! But, what about you? Do portion sizes matter to you?
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